Provocateurs

Debbie Rizzo

Wine & Spirits Specialist

Debbie Rizzo has 15+ years of experience in working with national spirits, wine, food, and lifestyle clients. Debbie specializes in public relations, Mixology Relations™, event planning, brand development and bar/sales development for beverage clients.

A native New Yorker, Debbie spent ten years in Boston working on Samuel Adams Boston Lager, where she managed the launch of Sam Adams Light and the national launch of two of the brewery’s “extreme beers” – Utopias and Millennium. Upon her arrival in San Francisco, she managed such high profile PR campaigns for Perrier Jouet, Mumm Napa, Santana DVX (with Mumm Napa), Chalk Hill, Fritz, HALL, Folio Wines (Luce and Spellbound) as well as smaller winery clients such as Michael Davie Winery, JAQK Cellars, Guenoc, Palandri, Baragrationi and Atlas Peak. She has managed the stateside launch ofConcannon Irish Whiskey, the stateside launch of Bols Genever, the redesigned bottle launch ofPlymouth Gin, the New England launch of Peet’s Coffee & Tea, and has worked with numerous other clients, including: Martin Millers Gin, Bluecoat Gin, and Damrak Gins, the U.S. launch of Trumer Pilsbeer, Gosling’s Black Seal Rum, Square One Organic Vodka, Chartreuse, La Fee Absinthe, Dale DeGroff and BAR SMARTS (Pernod Ricard), and Modern Mixologist Tony Abou-Ganim.

Debbie has spent the past 15 years cultivating strong relationships with key beverage and lifestyle media and the mixologists and sommeliers they look to for inspiration – this is the key ingredient to her success. She is an active member of the U.S. Bartender’s Guildand worked as media and event organizer at industry tastemaking event, Wines of Western Australia, Taste of Sonoma and Tales of the Cocktail in 2008 and 2009. Whether behind the stick, the copy desk, or the Twitter feed, Debbie is plugged in to a wide and loyal network of beverage enthusiasts that is always open to new ideas and spirited discussion.